A: Increase quality of images! If you want people to take you seriously, then you cannot shortcut this. Let me illustrate:
Since A looks like it just got dragged through the mud then photographed with a Blackberry, I'm going with B!
To put it simple...professional websites hire professional photographers. I can guarantee you are losing opportunities or product sales, simply because you are not showcasing your business in a positive light.
Get in touch with us and we will take a closer look at the imagery on your website!
Warning: Don't go buying stock images! Create your own brand!
When the next version of Google Chrome launches this month it’ll have a whole new look if you don’t have a secure website. Not just a small change, I'm talking a giant "Not Secure" warning next to your domain name up top!
How does this look to your potential customers...
So what is a secure website?
Simply put, it has a trusted SSL certificate. Many of you have likely heard or seen this term but not quite understood what it meant.
Here is the definition of an SSL certificate:
SSL Certificates are small data files that digitally bind a cryptographic key to an organization’s details. When installed on a web server, it activates the padlock and the https protocol and allows secure connections from a web server to a browser. Typically, SSL is used to secure credit card transactions, data transfer and logins, and more recently is becoming the norm when securing browsing of social media sites.
The last line is the most important. In layman's terms it ensures that all personal of a user is secure when they are accessing your site. In the past this was required for ecommerce sites, however, Google is now penalizing those who don't have one purchased and integrated. Going forward Google will not only put that giant Not Secure next to your name, you will also be penalized in search results!
So what to do?
Many hosting providers such as GoDaddy or Bluehost can walk you through this but they are likely to sell you on a whole array of services that you don't need. In fact I can bet that many of you reading this are already overpaying for services that you are not using. Lucky for you, we are currently offering a free assessment of your current Hosting plan along with no cost to integrate an SSL Certificate on commercial hosting platforms (ie. GoDaddy, Bluehost, Hostgator).
Schedule a free Hosting Plan Assessment w/ SSL Certificate Integration with Jeff below!
We are doing this for the next 30 days only to ensure everyone is up to date with new Google standards. Let's replace that red exclamation with a secured green lock next to your name!